Richard Nixon, running for president, appeared on Rowan and Martin’s Laugh-In for a few seconds with a disbelieving vocal inflection, asking “Sock it to me?” Nixon was not doused or assaulted. An invitation was extended to Nixon’s opponent, Vice-President Hubert Humphrey, but he declined. According to George Schlatter, the show’s creator, “Humphrey later said that not doing it may have cost him the election”, and “[Nixon] said the rest of his life that appearing on Laugh-In is what got him elected. And I believe that. And I’ve had to live with that.”