Edmund Muskie. [Source: Bettmann / Corbis]
Less than two weeks before the New Hampshire presidential primary, the Manchester Union-Leader publishes a letter to the editor alleging that leading Democratic candidate and Maine senator Edmund Muskie approved a racial slur of Americans of French-Canadian descent (an important voting bloc in New Hampshire), and notes: “We have always known that Senator Muskie was a hypocrite. But we never expected to have it so clearly revealed as in this letter sent to us from Florida.” The crudely written letter becomes widely known as the “Canuck letter.” The next day, the paper’s publisher, William Loeb, publishes an attack on Muskie’s wife. An angry Muskie denounces the letter and the editorial, calling Loeb a “gutless coward,” and in the process apparently bursts into tears. The media focuses on Muskie’s tears, and the “weakness” it implies. As a result, Muskie’s standing in the polls begins to slip, and when votes are cast in New Hampshire, Muskie receives only 48% of the vote, far less than predicted. The letter is later found to have been a “dirty trick” of the Nixon campaign committee (see October 10, 1972), with White House communications official Ken Clawson admitting to actually writing the letter (see October 10, 1972). [Washington Post, 10/10/1972; Spartacus Schoolnet, 8/2007]
View from 1987 – In 1987, David Broder, the author of the Washington Post story on the incident, recalls: “In retrospect, though, there were a few problems with the Muskie story. First, it is unclear whether Muskie did cry.… Melting snow from his hatless head filled his eyes, he said, and made him wipe his face… the senator believes that he was damaged more by the press and television coverage of the event than by his own actions… it is now clear that the incident should have been placed in a different context: Muskie was victimized by the classic dirty trick that had been engineered by agents of the distant and detached President Nixon. The Loeb editorial that had brought Muskie out in the snowstorm had been based on a letter forged by a White House staff member intent on destroying Muskie’s credibility. But we didn’t know that and we didn’t work hard enough to find out.… Had those facts been known, I might have described Muskie in different terms: not as a victim of his over-ambitious campaign strategy and his too-human temperament, but as the victim of a fraud, managed by operatives of a frightened and unscrupulous president. That story surely would have had a different impact…. Unwittingly, I did my part in the work of the Nixon operatives in helping destroy the credibility of the Muskie candidacy.”
Media Expectations – Broder will admit that the story falls neatly into a storyline many in the media want to report: “the unraveling of a presidential front-runner’s campaign.” Muskie has shown frequent bouts of anger; according to Broder, many reporters are just waiting for something to trigger Muskie into an outburst that will damage his candidacy. For himself, Muskie will describe his emotional reaction: “I was just g_ddamned mad and choked up over my anger.… [I]t was a bad scene, whatever it was.” [Washington Monthly, 2/1987]